Color therapy and marketing

Color therapy and marketing

Learn about yellow golden apple and yellow color therapy and marketing

When I saw the news on JTBC on November 2nd, “Yellow Neurosis” and “Behind the Yellow City” and a program that expresses the characteristics of Um Jung-hwa, Lee Hyo-ri, Jesse, and Hwa-sa in color on Saturday’s program, I thought color marketing has settled down in our daily lives.

Color Therapy

Especially, the title of JTBC’s article was “Yellow Neurosis,” so I was looking at it. The article said that Jangseong-gun received a good response while conducting a yellow-colored marketing and yellow city project in the village, but some residents are suffering from the use of yellow because they are too focused on using it. I interviewed someone who was forced to use yellow and got neurosis.

Following the Shine Muscat grapes, which were popular as gifts during Chuseok, yellow apples and golden apples, which are representative products promoted by Jangseong-gun in yellow village, are several times more expensive than the existing red apples, but they are not available at the shopping mall right now.

Golden Apple Therapy Marketing

I searched “Golden Apple” on Naver and found many shopping malls. The person who wants to buy it has a link in the image above. If you press it, it goes to Naver shopping. (It’s not advertising~) When I searched it, it was about 40,000 won for 15~16 departments. It’s very expensive compared to the red apple.

The story was completely out of yellow and only talked about golden apples. Back to the main point, why did Jangseong-gun choose yellow? How do people feel when they see the yellow gate that they see first when they enter Jangseong-gun?

The key keywords related to yellow are “hope,” “welcome,” and “happiness.” That is, yellow gives us a cheerful, friendly, warm and bright feeling. It’s very positive, right? And yellow is a color that stimulates the left brain and helps clear thinking and creativity.

When I saw this, I was like, “Oh?!” So, should I change the wall of my study room to yellow?” The reason is, do people become calm when they see yellow? Does it make you jump? It gives you a bright feeling and makes you jump, right? Therefore, you should mainly use blue or navy, which is one color, and use yellow as a point color in the study room.

And when a customer enters the store, such as a restaurant or clothing store, if you place an interior with yellow flowers or yellow in the front, the customer will feel, “Oh, I’m being welcomed.”

The yellow gate of Jangseong-gun means to welcome visitors to Jangseong-gun, so it can be seen as a good color marketing.

Also, yellow color therapy has to do with rational thoughts and clear thoughts, and it is a color that is close to sunlight, so it is helpful to detoxify food and use it when you have indigestion or energy. However, it is a color that should be careful of use because yellow cannot be calmed down if people who easily get excited or people who are nervous and stressed are close by.

Digital marketing measurement

Digital maketing

Let’s measure digital marketing performance

Through digital marketing measurement, visitors flow into the homepage, and membership or purchase occurs on the homepage.

In general, there are two types of digital marketing achievements.

It can be divided into direct and indirect performance. If we start with indirect performance, it’s roughly like this. If you market in various places such as Instagram and the community, you can’t put a link directly into the content itself, so the search volume increases from Naver or Google to “brand name,” which can be seen as an indirect marketing achievement.

I’ll talk about this in another article. In this article, we’re going to talk about “direct achievement.” And this performance measurement is going to talk about Google Analytics. About this, I installed it on my paid lecture site called Oh’s School and used it in various ways… And I organized the marketing performance.

Digital marketing measurement Statistics Analysis :: Google Analytics GA4, GA3 Version

It was in the summer of 2013 that I got to know Google Analytics. I’ve been running a blog, and I’ve had a few visitors… Facebook, cafe, search ads… And so on, I did marketing in various areas. And from the statistics on the website, I found out how many visitors there were, what domain they came into, and how many purchases occurred. By the way, this is the end. How customers move through the marketing content I intended, whether the actual purchase occurred through the marketing content I intended, or if the purchase occurred, which blog post happened a lot…

There are many ways to measure performance… It’s free, and the de facto standard in the digital marketing industry used by many companies is Google Analytics. The installation is very simple. This can be easily installed by a marketer like me. There is a way to plant a script directly on the homepage for Google Analytics installation…

I don’t recommend this method, but I want you to install Google Analytics through Google Tag Manager (GTM). The composition of the homepage is very diverse, but it is important to install it through e-commerce in the case of shopping malls. It’s actually not easy for someone who’s not a developer to install it. We recommend installing it through outsourcing companies and developers.

And in the case of a homepage other than a shopping mall, click events are used through GTM, and it can be easily set up if there is only a conversion completion page. In this case, it’s not a developer, but a marketer like me can do it easily. In this way, the shopping mall installs e-commerce, and the general homepage sets the transition that corresponds to the goal. And then a lot of visitors come to my homepage, and I can see how many “conversions” have happened.

In fact, many companies have attracted some visitors through advertising expenses. This is the only report we provide. But if you think about it, if there’s nothing special… If you spend a lot of money, the number of visitors increases. So I can’t say whether I did a good job marketing or not.

Digital marketing measurement

Then, how can I know the digital marketing measurement and performance?

You can see how many visitors came through Google Analytics and how many people made the transition. In general, if you have a 3% conversion rate, you’ve done a good marketing! You can say it like this.

Of course, you can’t see it as an absolute value, as a standard, but… We see it as an industry average. I’m coming out at about 1.5%, so I’ll have to work harder. Anyway, it’s easy for us to see how much the sales are compared to the total number of visitors.

And here we’re thinking, if there were three purchases out of 100 visitors, where did the incoming visitors make the sales… This is important.

For example, in my case, the results of visitors coming in from blogs are good, and the results of visitors coming in through Facebook advertisements are not very good. So I cut down on Facebook ads, write more posts on blogs, or work part-time jobs. It is important to increase the inflow of homepages through blogs.

Then I can expect better marketing results than before, and to know this, you basically have to use a parameter called UTM. You can see how much detail you can measure performance depending on how you use UTM, and my method is to trace when and with what keywords I visited through my blog post.

You can also find out whether it came in through Google’s general search or Google’s search advertisement. Whether Facebook came in through ads or posts… Furthermore, you can see when you came in through the writing.

You can also check this story through the link above, and here’s what it looks like this. Let’s install Google Analytics on your homepage. Actually, you’ve done a lot so far

We need to move on. I need to set up the conversion right away… The setting method is that the shopping mall can easily install an improved e-commerce through outsourcing companies or developers, and in the case of a general website, even a marketer like me can easily install it. Finally, you can use the UTM parameter to distinguish between detailed sources of inflow. Are you particularly good at using UTM parameters? It allows you to measure your performance accurately through digital marketing, and after measuring your performance, you spend a lot of money on good things and a lot of money on bad things. You can adjust it like this.

This is all I need to do. I think each marketing medium can proceed with the optimization work with the marketer that you do performance marketing.

Emerson’s Digital Marketing

Accelerate Digital Marketing in the Pharmaceutical Industry

7 reasons pharmaceutical companies are diversifying and investing heavily in digital marketing

Daewon Pharmaceutical introduces ‘Detox’, a medical information platform for health care professionals

More than half of Korean pharmaceutical companies’ medical information platforms open after COVID-19

Daewoong Pharmaceutical’s “Doctorville” academic event attracts 44,000 medical staff

Hanmi Pharmaceutical Promotes Metabus Application to HMP … Digital marketing competition is fierce

The flow of digital marketing in the pharmaceutical industry

The pharmaceutical industry is further strengthening digital marketing even though the situation of the new coronavirus infection (COVID-19) in Korea is heading toward endemic (the endemic disease of infectious diseases). Although many companies have already resumed face-to-face sales and marketing, it is read as an intention to actively utilize their online platform as non-face-to-face marketing methods have taken root in the wake of COVID-19.

Online marketing is characterized by not only cost, time, but also distance. As all purchases are resolved through computers or smartphones, users’ preferences are increasing. Companies are also prioritizing investment in the mobile sector. Beyond why we should do online marketing, we are thinking about how to do it. It is a natural landscape in the era of digital-friendly consumption. The same is true of pharmaceutical companies.

Daewon Pharmaceutical recently introduced a new medical information exchange platform “Detox” for health and medical experts in line with the trend of digital marketing.

Detox, which means communication and conversation with Daewon (D), is a digital platform designed to easily and quickly share meaningful knowledge and information to health and medical experts. It also means “DETOX” through communication.

It can be accessed with various devices such as PCs and smartphones, and consists of menus such as web symposiums, HOT-CLIP, e-DETAIL, and academic information. It not only provides real-time lectures on various topics, including the latest knowledge of famous domestic instructors, but also provides the latest pharmaceutical trends, disease information, issues, and video contents at home and abroad.

In commemoration of the opening of Detox, Daewon Pharmaceutical will hold a web symposium under the title of “2022 Daewon Agora Week” for five days quarterly this year. The Daewon Agora Week Web Symposium will hold lectures on respiratory, circulatory, musculoskeletal, digestive, and psychiatric subjects from Monday to Friday, respectively.

Currently, there are eight domestic pharmaceutical companies that open medical information platform sites and conduct digital marketing, including Daewon Pharmaceutical, #Hanmi Pharmaceutical (HMP), #Daewoong Pharmaceutical (Dr.ville), #Dongdong Pharmaceutical (Hudadak), #Yuhan Corporation (YuMedi), #Jonggeundang (Medi), and #Boryeong Pharmaceutical (Bridge). Among them, more than half of them, including Ildong Pharmaceutical, Yuhan Corporation, Chong Kun Dang, Boryeong Pharmaceutical, and Daewon Pharmaceutical, opened related sites after the COVID-19 situation in Korea began.

These pharmaceutical companies, which operate medical information platforms, are fiercely competing for marketing online by further strengthening related sites as the importance of non-face-to-face marketing has grown due to the prolonged COVID-19.

At the end of last year, Dong-A ST refurbished Showtime, a medical information site that was previously operated, and newly introduced it under the name of “Mediplex.” As academic events such as offline seminars were suspended due to COVID-19, the contents that were centered on products were composed of information on pure diseases, video contents related to medical knowledge, webinars, and web symposiums.

Ildong Pharmaceutical launched an additional healthcare platform for pharmacists in March, following “Hudak Health” for the general public and “Hudak Doctor” for medical personnel. It is a stepping stone to strengthen the communication infrastructure by providing a virtual space that allows multi-faceted communication between the three parties, including pharmacists, patients, doctors, and pharmacists.

Boryeong Pharmaceutical signed a business agreement with K-DOC, a medical platform, at the end of last year to strengthen bridge’s online content. K-Dak is a medical platform that provides various contents for medical personnel who wish to enter overseas markets, and Boryeong Pharmaceutical will be able to jointly broadcast K-Dak’s various online lectures through the agreement.

The reason why domestic pharmaceutical companies are introducing and strengthening medical information platform sites one after another is that the number of medical personnel who prefer non-face-to-face seminars and marketing has increased significantly.

In fact, Daewoong Pharmaceutical held the “Daewoong Medical Festival” (DMF) through its medical information platform, Doctor Bill, for five days from February 14 to 18 this year, and as many as 44,000 medical staff attended the academic event. It is a crowd of people that is difficult to expect at offline events held by individual pharmaceutical companies. This is why domestic pharmaceutical companies are further strengthening their medical information platform even when the COVID-19 Endemic is close.

Recently, pharmaceutical companies have even emerged to apply “metabus” to their medical information platforms. It is Hanmi Pharmaceutical. Hanmi Healthcare, an affiliate of Hanmi Pharmaceutical Group, signed a business agreement with Com2bus, a metaverse company, earlier this month.

Metabus refers to a virtual world that partially or completely replaces the real world. Based on Com2bus’ metaverse platform, Hanmi Healthcare plans to find a business model to expand various healthcare businesses currently underway, such as pharmaceutical businesses, into a three-dimensional virtual world, as well as apply the platform to its HMP platform.

An industry official said, “Currently, in the industry, offline and online sales and marketing have become a trend,” adding, “As digital marketing methods have already been established, online marketing competition among pharmaceutical companies will continue even if COVID-19 enters an endemic.”